Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2374EE
RGB
35, 116, 238
HSL
216, 86%, 54%
HSB
216, 85%, 93%
CMYK
85, 51, 0, 7
LAB
50, 12, -69
LCH
50, 70, 280
OKLCH
0.58, 0.20, 259
XYZ
22, 19, 83
LUV
50, -24, -104
HWB
216, 14%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.