Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
238BBC
RGB
35, 139, 188
HSL
199, 69%, 44%
HSB
199, 81%, 74%
CMYK
81, 26, 0, 26
LAB
54, -16, -34
LCH
54, 38, 244
OKLCH
0.60, 0.12, 235
XYZ
19, 22, 51
LUV
54, -34, -50
HWB
199, 14%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.