Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23959B
RGB
35, 149, 155
HSL
183, 63%, 37%
HSB
183, 77%, 61%
CMYK
77, 4, 0, 39
LAB
56, -30, -13
LCH
56, 33, 203
OKLCH
0.61, 0.10, 200
XYZ
17, 24, 35
LUV
56, -40, -14
HWB
183, 14%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.