Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
498BB8
RGB
73, 139, 184
HSL
204, 44%, 50%
HSB
204, 60%, 72%
CMYK
60, 24, 0, 28
LAB
55, -11, -30
LCH
55, 33, 250
OKLCH
0.61, 0.10, 241
XYZ
21, 23, 49
LUV
55, -27, -44
HWB
204, 29%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.