Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2398EF
RGB
35, 152, 239
HSL
206, 86%, 54%
HSB
206, 85%, 94%
CMYK
85, 36, 0, 6
LAB
60, -8, -53
LCH
60, 54, 261
OKLCH
0.66, 0.16, 247
XYZ
27, 29, 86
LUV
60, -35, -82
HWB
206, 14%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.