Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
239AE8
RGB
35, 154, 232
HSL
204, 81%, 52%
HSB
204, 85%, 91%
CMYK
85, 34, 0, 9
LAB
60, -11, -49
LCH
60, 50, 257
OKLCH
0.66, 0.15, 244
XYZ
27, 29, 81
LUV
60, -36, -75
HWB
204, 14%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.