Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23A4FD
RGB
35, 164, 253
HSL
204, 98%, 56%
HSB
204, 86%, 99%
CMYK
86, 35, 0, 1
LAB
64, -10, -55
LCH
64, 55, 260
OKLCH
0.70, 0.17, 246
XYZ
32, 34, 98
LUV
64, -38, -85
HWB
204, 14%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.