Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23B3FF
RGB
35, 179, 255
HSL
201, 100%, 57%
HSB
201, 86%, 100%
CMYK
86, 30, 0, 0
LAB
69, -17, -49
LCH
69, 51, 251
OKLCH
0.73, 0.16, 239
XYZ
35, 40, 100
LUV
69, -43, -75
HWB
201, 14%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.