Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23B5FA
RGB
35, 181, 250
HSL
199, 96%, 56%
HSB
199, 86%, 98%
CMYK
86, 28, 0, 2
LAB
69, -19, -45
LCH
69, 49, 247
OKLCH
0.73, 0.15, 236
XYZ
34, 40, 96
LUV
69, -44, -70
HWB
199, 14%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.