Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
24152E
RGB
36, 21, 46
HSL
276, 37%, 13%
HSB
276, 54%, 18%
CMYK
22, 54, 0, 82
LAB
10, 12, -14
LCH
10, 19, 312
OKLCH
0.23, 0.05, 311
XYZ
1, 1, 3
LUV
10, 4, -11
HWB
276, 8%, 82%
Pantone
5395 C
Harmonies
Shades & tints
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