Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244752
RGB
36, 71, 82
HSL
194, 39%, 23%
HSB
194, 56%, 32%
CMYK
56, 13, 0, 68
LAB
28, -11, -11
LCH
28, 15, 226
OKLCH
0.38, 0.04, 221
XYZ
5, 5, 9
LUV
28, -14, -12
HWB
194, 14%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.