Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24497D
RGB
36, 73, 125
HSL
215, 55%, 32%
HSB
215, 71%, 49%
CMYK
71, 42, 0, 51
LAB
30, 1, -34
LCH
30, 34, 272
OKLCH
0.41, 0.10, 257
XYZ
7, 7, 20
LUV
30, -14, -44
HWB
215, 14%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.