Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
244C75
RGB
36, 76, 117
HSL
210, 53%, 30%
HSB
210, 69%, 46%
CMYK
69, 35, 0, 54
LAB
31, -3, -28
LCH
31, 28, 263
OKLCH
0.41, 0.08, 251
XYZ
7, 7, 18
LUV
31, -15, -36
HWB
210, 14%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.