Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245686
RGB
36, 86, 134
HSL
209, 58%, 33%
HSB
209, 73%, 53%
CMYK
73, 36, 0, 47
LAB
35, -4, -32
LCH
35, 33, 263
OKLCH
0.44, 0.10, 250
XYZ
8, 9, 24
LUV
35, -18, -43
HWB
209, 14%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.