Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245CA6
RGB
36, 92, 166
HSL
214, 64%, 40%
HSB
214, 78%, 65%
CMYK
78, 45, 0, 35
LAB
39, 3, -46
LCH
39, 46, 273
OKLCH
0.48, 0.13, 257
XYZ
11, 11, 38
LUV
39, -19, -64
HWB
214, 14%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.