Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245D8B
RGB
36, 93, 139
HSL
207, 59%, 34%
HSB
207, 74%, 55%
CMYK
74, 33, 0, 45
LAB
37, -6, -31
LCH
37, 32, 258
OKLCH
0.46, 0.10, 246
XYZ
9, 10, 26
LUV
37, -20, -43
HWB
207, 14%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.