Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245E9D
RGB
36, 94, 157
HSL
211, 63%, 38%
HSB
211, 77%, 62%
CMYK
77, 40, 0, 38
LAB
39, -1, -40
LCH
39, 40, 268
OKLCH
0.48, 0.12, 253
XYZ
11, 11, 33
LUV
39, -20, -56
HWB
211, 14%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.