Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245FAC
RGB
36, 95, 172
HSL
214, 65%, 41%
HSB
214, 79%, 67%
CMYK
79, 45, 0, 33
LAB
40, 3, -48
LCH
40, 48, 273
OKLCH
0.49, 0.14, 257
XYZ
12, 12, 41
LUV
40, -20, -67
HWB
214, 14%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.