Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
245FB1
RGB
36, 95, 177
HSL
215, 66%, 42%
HSB
215, 80%, 69%
CMYK
80, 46, 0, 31
LAB
40, 4, -50
LCH
40, 50, 275
OKLCH
0.49, 0.14, 258
XYZ
13, 12, 43
LUV
40, -20, -71
HWB
215, 14%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.