Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2467C4
RGB
36, 103, 196
HSL
215, 69%, 45%
HSB
215, 82%, 77%
CMYK
82, 47, 0, 23
LAB
43, 6, -56
LCH
43, 56, 276
OKLCH
0.52, 0.16, 258
XYZ
16, 14, 54
LUV
43, -21, -81
HWB
215, 14%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.