Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
246A9F
RGB
36, 106, 159
HSL
206, 63%, 38%
HSB
206, 77%, 62%
CMYK
77, 33, 0, 38
LAB
43, -8, -36
LCH
43, 36, 258
OKLCH
0.51, 0.11, 245
XYZ
12, 13, 35
LUV
43, -24, -50
HWB
206, 14%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.