Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2476EB
RGB
36, 118, 235
HSL
215, 83%, 53%
HSB
215, 85%, 92%
CMYK
85, 50, 0, 8
LAB
50, 10, -67
LCH
50, 68, 278
OKLCH
0.58, 0.19, 258
XYZ
22, 19, 81
LUV
50, -25, -101
HWB
215, 14%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.