Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
247CD7
RGB
36, 124, 215
HSL
211, 71%, 49%
HSB
211, 83%, 84%
CMYK
83, 42, 0, 16
LAB
51, 0, -55
LCH
51, 55, 270
OKLCH
0.58, 0.16, 253
XYZ
20, 20, 67
LUV
51, -27, -82
HWB
211, 14%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.