Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2498D2
RGB
36, 152, 210
HSL
200, 71%, 48%
HSB
200, 83%, 82%
CMYK
83, 28, 0, 18
LAB
59, -16, -39
LCH
59, 43, 247
OKLCH
0.64, 0.13, 237
XYZ
24, 27, 65
LUV
59, -37, -58
HWB
200, 14%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.