Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
249FF3
RGB
36, 159, 243
HSL
204, 90%, 55%
HSB
204, 85%, 95%
CMYK
85, 35, 0, 5
LAB
62, -10, -52
LCH
62, 53, 259
OKLCH
0.68, 0.16, 245
XYZ
29, 32, 89
LUV
62, -37, -80
HWB
204, 14%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.