Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24ABE4
RGB
36, 171, 228
HSL
198, 78%, 52%
HSB
198, 84%, 89%
CMYK
84, 25, 0, 11
LAB
65, -21, -39
LCH
65, 44, 242
OKLCH
0.70, 0.14, 233
XYZ
29, 35, 79
LUV
65, -42, -59
HWB
198, 14%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.