Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
253D5F
RGB
37, 61, 95
HSL
215, 44%, 26%
HSB
215, 61%, 37%
CMYK
61, 36, 0, 63
LAB
25, -1, -23
LCH
25, 23, 268
OKLCH
0.36, 0.07, 257
XYZ
4, 5, 11
LUV
25, -10, -28
HWB
215, 15%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.