Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
25405A
RGB
37, 64, 90
HSL
209, 42%, 25%
HSB
209, 59%, 35%
CMYK
59, 29, 0, 65
LAB
26, -4, -19
LCH
26, 19, 258
OKLCH
0.36, 0.06, 249
XYZ
4, 5, 10
LUV
26, -11, -22
HWB
209, 15%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.