Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255377
RGB
37, 83, 119
HSL
206, 53%, 31%
HSB
206, 69%, 47%
CMYK
69, 30, 0, 53
LAB
33, -7, -26
LCH
33, 26, 255
OKLCH
0.43, 0.08, 245
XYZ
7, 8, 19
LUV
33, -17, -33
HWB
206, 15%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.