Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255E71
RGB
37, 94, 113
HSL
195, 51%, 29%
HSB
195, 67%, 44%
CMYK
67, 17, 0, 56
LAB
37, -14, -17
LCH
37, 22, 229
OKLCH
0.45, 0.07, 223
XYZ
8, 10, 17
LUV
37, -22, -20
HWB
195, 15%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.