Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255EAD
RGB
37, 94, 173
HSL
215, 65%, 41%
HSB
215, 79%, 68%
CMYK
79, 46, 0, 32
LAB
40, 4, -49
LCH
40, 49, 275
OKLCH
0.49, 0.14, 258
XYZ
12, 11, 41
LUV
40, -19, -69
HWB
215, 15%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.