Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2569A4
RGB
37, 105, 164
HSL
208, 63%, 39%
HSB
208, 77%, 64%
CMYK
77, 36, 0, 36
LAB
42, -5, -39
LCH
42, 39, 262
OKLCH
0.51, 0.12, 249
XYZ
13, 13, 37
LUV
42, -23, -55
HWB
208, 15%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.