Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
258EDC
RGB
37, 142, 220
HSL
206, 72%, 50%
HSB
206, 83%, 86%
CMYK
83, 35, 0, 14
LAB
56, -8, -49
LCH
56, 50, 260
OKLCH
0.63, 0.15, 247
XYZ
23, 25, 71
LUV
56, -33, -74
HWB
206, 15%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.