Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2595DF
RGB
37, 149, 223
HSL
204, 74%, 51%
HSB
204, 83%, 87%
CMYK
83, 33, 0, 13
LAB
58, -11, -47
LCH
58, 48, 257
OKLCH
0.65, 0.15, 244
XYZ
25, 27, 74
LUV
58, -35, -71
HWB
204, 15%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.