Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
259BD4
RGB
37, 155, 212
HSL
200, 70%, 49%
HSB
200, 83%, 83%
CMYK
83, 27, 0, 17
LAB
60, -17, -39
LCH
60, 42, 246
OKLCH
0.65, 0.13, 236
XYZ
24, 29, 67
LUV
60, -38, -58
HWB
200, 15%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.