Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263F63
RGB
38, 63, 99
HSL
215, 45%, 27%
HSB
215, 62%, 39%
CMYK
62, 36, 0, 61
LAB
26, 0, -25
LCH
26, 25, 269
OKLCH
0.37, 0.07, 258
XYZ
5, 5, 12
LUV
26, -10, -30
HWB
215, 15%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.