Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264A7E
RGB
38, 74, 126
HSL
215, 54%, 32%
HSB
215, 70%, 49%
CMYK
70, 41, 0, 51
LAB
31, 1, -34
LCH
31, 34, 272
OKLCH
0.41, 0.10, 258
XYZ
7, 7, 21
LUV
31, -14, -44
HWB
215, 15%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.