Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264F5D
RGB
38, 79, 93
HSL
195, 42%, 26%
HSB
195, 59%, 36%
CMYK
59, 15, 0, 64
LAB
31, -12, -13
LCH
31, 17, 228
OKLCH
0.40, 0.05, 223
XYZ
6, 7, 11
LUV
31, -16, -15
HWB
195, 15%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.