Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265263
RGB
38, 82, 99
HSL
197, 45%, 27%
HSB
197, 62%, 39%
CMYK
62, 17, 0, 61
LAB
32, -12, -15
LCH
32, 19, 232
OKLCH
0.41, 0.06, 226
XYZ
6, 7, 13
LUV
32, -17, -18
HWB
197, 15%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.