Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
314F69
RGB
49, 79, 105
HSL
208, 36%, 30%
HSB
208, 53%, 41%
CMYK
53, 25, 0, 59
LAB
32, -5, -19
LCH
32, 20, 254
OKLCH
0.42, 0.06, 246
XYZ
7, 7, 14
LUV
32, -13, -24
HWB
208, 19%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.