Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
265EAA
RGB
38, 94, 170
HSL
215, 63%, 41%
HSB
215, 78%, 67%
CMYK
78, 45, 0, 33
LAB
39, 3, -47
LCH
39, 47, 274
OKLCH
0.49, 0.14, 257
XYZ
12, 11, 40
LUV
39, -19, -66
HWB
215, 15%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.