Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2676EA
RGB
38, 118, 234
HSL
216, 82%, 53%
HSB
216, 84%, 92%
CMYK
84, 50, 0, 8
LAB
50, 10, -67
LCH
50, 67, 278
OKLCH
0.58, 0.19, 259
XYZ
22, 19, 80
LUV
50, -25, -100
HWB
216, 15%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.