Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
267AFC
RGB
38, 122, 252
HSL
216, 97%, 57%
HSB
216, 85%, 99%
CMYK
85, 52, 0, 1
LAB
52, 13, -73
LCH
52, 74, 280
OKLCH
0.61, 0.21, 260
XYZ
25, 21, 95
LUV
52, -25, -111
HWB
216, 15%, 1%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.