Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268BBE
RGB
38, 139, 190
HSL
200, 67%, 45%
HSB
200, 80%, 75%
CMYK
80, 27, 0, 25
LAB
54, -16, -35
LCH
54, 39, 246
OKLCH
0.60, 0.12, 236
XYZ
19, 23, 52
LUV
54, -33, -51
HWB
200, 15%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.