Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268BD7
RGB
38, 139, 215
HSL
206, 70%, 50%
HSB
206, 82%, 84%
CMYK
82, 35, 0, 16
LAB
55, -8, -48
LCH
55, 48, 260
OKLCH
0.62, 0.15, 247
XYZ
22, 24, 68
LUV
55, -32, -72
HWB
206, 15%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.