Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268CDA
RGB
38, 140, 218
HSL
206, 71%, 50%
HSB
206, 83%, 85%
CMYK
83, 36, 0, 15
LAB
56, -8, -49
LCH
56, 49, 261
OKLCH
0.62, 0.15, 247
XYZ
23, 24, 70
LUV
56, -32, -74
HWB
206, 15%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.