Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268FDF
RGB
38, 143, 223
HSL
206, 74%, 51%
HSB
206, 83%, 87%
CMYK
83, 36, 0, 13
LAB
57, -8, -50
LCH
57, 50, 261
OKLCH
0.63, 0.15, 247
XYZ
24, 25, 73
LUV
57, -33, -76
HWB
206, 15%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.