Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
268FEB
RGB
38, 143, 235
HSL
208, 83%, 54%
HSB
208, 84%, 92%
CMYK
84, 39, 0, 8
LAB
57, -4, -56
LCH
57, 56, 266
OKLCH
0.64, 0.17, 250
XYZ
26, 26, 82
LUV
57, -32, -85
HWB
208, 15%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.