Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2691C4
RGB
38, 145, 196
HSL
199, 68%, 46%
HSB
199, 81%, 77%
CMYK
81, 26, 0, 23
LAB
56, -17, -36
LCH
56, 39, 245
OKLCH
0.62, 0.12, 235
XYZ
21, 25, 56
LUV
56, -35, -52
HWB
199, 15%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.