Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2699CD
RGB
38, 153, 205
HSL
199, 69%, 48%
HSB
199, 81%, 80%
CMYK
81, 25, 0, 20
LAB
59, -18, -36
LCH
59, 41, 243
OKLCH
0.65, 0.12, 234
XYZ
23, 28, 62
LUV
59, -37, -53
HWB
199, 15%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.